Brian Birnbaum

Brian Birnbaum is the CEO and co-founder of Global Franchise Services Corp. A professional accountant by training, Brian has spent the last 50 years as a senior executive and board member of both public and private companies in the retail, hospitality, service and franchise industries. Additionally, he has provided strategic advice to small, midsize and large companies, and also has lectured at McGill University in Montreal.

In 1999, with two partners, he founded the first factoring franchise in the world, Liquid Capital. Liquid Capital franchisees are in the factoring and asset-based lending business, and the company has more offices than any other company in their market. Since the inception of the franchise, Brian served as President of the two franchise companies, Liquid Capital Canada Corp and Liquid Capital of America Corp. When he left the company in 2018, Liquid Capital had 100 territories in five countries and four continents achieved a half billion dollars of annual factoring volume, and were recognized with more awards than any other Business to Business franchise organization.

Brian’s experience in both the factoring and franchise space, operating in multiple countries and overseeing large groups of franchisees in both the US and Canada, has equipped him with a deep understanding of the alternate finance and franchise management marketplaces, as well as provided him a strong awareness of and contrast between Canadian and US franchise laws and procedures.

Mr. Birnbaum and Global Franchise Services Corp are well positioned to provide both strategic and operational advice to emerging and mature franchises and to structure and deliver financing to franchisors, franchisees, and small businesses.